Congratulations, you've finished your album! Now is the time to sit back, relax, and watch the shopping, right? No, take a day or two to rest, but work is just beginning.
Now is the time to promote your album so people will find your music. These strategies will help you sell more albums and turn listeners into the audience
Identify your target demographic
You need to understand your audience and potential audience to reach them effectively. Who is currently following you on social media, visiting your website, buying your music, or showing you when you play?
Think about the most popular gender, age, and location of your fans. Consider their personality, goals, and what they want to get out of their music. Do they want to focus, feel happy, heal a broken heart, dance, or do some combination?
Once you understand who your target stats are, you can identify them on social media, write new songs that they like, and market your album where they see it. Let’s say you have a kids album, so your buyer is mostly moms. For things like Instagram, Facebook, and Pinterest, you can regularly play on the platforms, fly and launch social media ads.
Make a website.
Your website gives you the opportunity to control what people find when searching for the name of your band or album. It's an integrated place for people to learn how to support your music without clicking through all your social media channels and search results pages.
As you build your website navigation, include an update page, an album page with purchase information, an update release blog such as sales numbers, an event page, and then people will know where you are playing, a newspaper page, and a store page for merchandise. Include links to all the social media profiles in your footer and header to increase the size of your social media below.
Develop a social media strategy
Use social media to connect with audiences and share album updates. If you don't already have one, set up Facebook, Instagram, Twitter, Snapchat, and YouTube profiles. Use social media to give followers an understanding of your daily life and take the time to respond to people who post about the album so you will appreciate them.
Be creative about what you share. For example, behind-the-scenes photos and videos for you to write and record music, including short videos of your performances, new remixes of your music, music videos, and inspiration and story behind each song. The more they feel that they know you personally, the more they will support the promotion of your album and throughout your music career. Promote your social media posts and enhance the visibility of strategic advertising campaigns.
Get press coverage.
Newspaper coverage and album reviews can have a huge impact, especially on album sales. Be proactive about getting the word out about your album. Send advance album copies and press releases to journalists and influencers, invite them to events, and submit potential articles or excerpts.
Use an album launch party and create valuable content. Make the album launch party your first concert and prioritize great photos and videos that can be used on the media cover and can be used for your website and social media posts.
Make your album discoverable.
When was the last time you used a CD to listen to your favorite album? CD sales are declining, but that means people are not listening to music. More important than ever is to have as many streaming sites and music storage platforms as possible. Find out how to get your music from iTunes, Spotify, Apple Music, Amazon, Google Play, and Pandora.
Go on tour.
Introduce more people to your music by playing it at small concerts, events or in close quarters such as bars and restaurants. Sell your CDs and merchandise at events and automatically provide copies and free merchandise to those who share the most on social media, have the best homemade posters, or enjoy loud noises.
PROMOTE YOUR ALBUM PRO SERVICE HERE >>
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