WHY LOGO IS IMPORTANT YOUR BUSINESS
Importance of a logo
What is a logo? A logo is a collection of text and visual representations that serve two purposes. It tells people the name of the company and creates a visual symbol that represents your company. Some logos have a strong symbolic connection to human memory. For example, McDonald's golden arches are so familiar that you no longer need the "McDonald's" text to recognize that the symbol represents McDonald's.
WHY DO NEED A LOGO YOUR BUSINESS
Having a professional-looking, well-designed logo builds confidence. If you have a well-designed logo, prospective customers are more likely to do business with you. If your logo looks like it was created in Microsoft Word, people will question how you can deliver your basic business products/services.
More Reasons Why a Logo is Important
A Strong First Impression
- The logo is a customer introduction to the customer. If well planned, it can reduce public interest and invite them to learn more about the company; If not, you have a potential customer base and are primarily linked to your business.
- This first impression is to immediately communicate ownership of the products you sell or the products you dominate. Introduces your logo as an authority in your professional space
Foundation of Your Brand Identity
- Successful branding is about telling a story that affects the feelings of the customers - simple and straightforward. Logo design is indeed only part of a company’s brand, and it serves as the basis for the overall narrative that the brand is built on.
- Colors, tones, letters - it all depends on the story you are trying to tell and your logo sets the stage for this story. These elements will then translate all of your brands from your logo - letterheads, business cards, landing pages, whatever you name it - concrete, creating a marketable brand identity.
Your audience expects it
- Your logo is the first thing your audience will look for when they see any, communication from your brand. It should be the front and center of all your marketing materials like business cards, flyers, advertisements. If you do not have a logo (and one that stands out), then your business is missing an opportunity to stay in the minds of your audience.
You can name your logo on screens, business cards, letterheads, hoisting banners, vehicles, shopping malls, product packaging, newspaper ads. Grade-colored logos, subtle details, different colors, or photo content look very different in these different contexts, so many of them use completely different printing technology, making it difficult to match colors accurately. This is why the most powerful brands in the world usually stick to a simpler tone with less than 3 main colors. They use more solid colors than grades.
Creating a logo is not mandatory, and you will not lose existing customers without one. There’s a good chance you will miss moments when you could have sparked interest in a new customer.
More and more consumers are controlling the buyer’s experience. They can easily bypass businesses that aren’t working hard to get attention.
The only way to bring in a steady stream of new customers is to move away from your comfort zone to where your audience is. Make your marketing more efficient by putting your logo to work and recognizing one experience.
0 Comments